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Molson Canadian: It’s Complicated Pt. 2


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In time for Wednesday's puck drop and marking the start of the newly named North Division, Molson Canadian launches a new ad campaign shining light on the quintessentially Canadian 'complexities' faced by hockey fans coast-to-coast. The new campaign comes to life through three new hockey-led TV spots, two for Molson Canadian (airing nationally, outside of Quebec) and one for Molson Export in English and French (airing in Quebec). The Molson Canadian spots, titled “It’s Complicated”, reveal the quirky realities of being a hockey fan in Canada – while it can be complicated, choosing a Canadian beer isn’t. Molson Canadian is an Official Beer of the NHL, and the Official Beer of the Toronto Maple Leafs, Ottawa Senators and Edmonton Oilers.
Credits Other credits

Client

Senior Brand Director: Joy Ghosh

Senior Marketing Manager: Katie Rankin

Senior Manager of Sports and Entertainment Partnerships: Brian Collins

Brand PR Manager: Jessica Vieira Teixeira

Assistant Manager of Partnerships: Brittany Harris

Agency

Strategist: Nicole Rajesky

Broadcast Producer (In-House): Shelby Spigelman

Group Account Director: Karim Tubbeh

Account Manager: Megan Christopher

Editor: Chris Murphy

Production

Line Producer: Luke Bryant

Casting Director: Shasta Lutz

Post Production House: Outsider Editorial

Online: Wingman

Grading: Alter Ego

Audio House: Vapor Music

Audio Director: Ted Rosnick

Audio Engineer: Ryan Chalmers

Media Company: Wavemaker

PR Agency: Citizen

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