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Quorn: Helping the Planet One Bite At a Time


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At this pivotal moment for our planet, Quorn is launching a new global communications strategy in response to a growing desire to adopt more flexitarian and eco-conscious diets. The strategy encourages consumers to lower their carbon footprint by reducing their meat intake through simply switching from a meat product to the tasty, healthy Quorn alternative. Quorn’s ultimate goal is to be a net positive business by 2030 and, in that year, serve 8 billion meals – that’ll be the equivalent of one for every person on the planet. With its energetic tone of activism the ‘Helping the Planet One Bite At a Time’ campaign will launch with a major above the line push, in which the brand playfully challenges us to reconsider some of the assumptions and tropes associated with meat consumption. Talking directly to meat eaters the brand hopes to shift entrenched behaviours, having a little fun along the way. Timed to launch during the ever-popular ‘Veganuary’, the campaign comprises TV, social, PR, OOH and VOD, as well as partnerships with household names such as Liverpool FC, and the launch of a new product range, Quorn ‘Makes Amazing.’
Credits Other credits

Client: Quorn

Chief Commercial Officer: Pete Harrison

Commercial Operations Director: Sam Blunt

Marketing Director: Gill Riley

Head of Brand Marketing: Lucy Grogut

Global Digital Manager: Lindsay Winstanley

UK Brand Manager: Katie McDermott

Agency

Head of Content: Jess Taylor

Social Media Manager: Francesca Jaconelli

Head of Production: Ben Sharpe

Chief Strategy Officer: Martin Beverley

Planner/s: Will Grundy, Sian Iles

Project Manager: Vidya Varsani

Joint CEO: Tammy Einav

Director of Client Excellence: Miranda Hipwell

Account Director/s: Georgia Bullen, Cicely Milsom

Account Manager/s: Alice Lowden

Account Executive/s: Jemima St Aubyn

Team Assistant: Katharine Eriksson

Business Affairs: Emily Eshelby, Gemma Davies

Design: King Henry

Designer/Typographer: Dave Robinson, Dave Callow, Chris Holiday, Sam Stabler, Ed Garland,

Digital Design: Gutunberg

Digital Designer: Gil Peres, Adrian Baker, Hash Milhan

Media agency: Initiative

Media planner: Artur Kuleschow

Production company: Wyatt-Clarke & Jones - Stills Production

Producer: Becky Humm, Rose Mullings

Photographer: Louise Hagger

Post Production: Darkroom Digital – Stills production

Editing Company: Assembly Rooms

Editor: Adam Spivey

Post Production

Post Production: Time Based Arts

Post Producer: Chris Aliano

VFX Shoot Supervisor: James Allen

Lead Artist: Sheldon Gardner

Colourist: Lewis Crossfield

2D Team: Matt Shires, Bernardo Varela, Ralph Briscoe, Sarah Breakwell, Manolo Perez

Music Supervisor: Theodore Music

Audio Post Production

Audio Post-Production: Factory

Sound Designer: Jon Clarke

Soundtrack title: Nabucco - 'Gli arredi festivi'

Soundtrack composer: Giuseppe Verdi

Social: Cain & Abel

Producer: Jake Graham / Rachel Bliss / Jamie Demetriadi

Editor: Craig Smith/ Robert Spray – Smith

Post Producer: Gerda Aleksandraviciut, Aleksandra Bulkowska

Motion Graphics Designer: Ed Christie, Hash Kahn, Harriet Bruce

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