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Australian Lamb: Tweed Heads Australian Lamb Murals

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As border closures dominate the headlines and premiers go head to head, a new OOH activation by Australian Lamb unites our state leaders over some delicious Aussie lamb in a series of light-hearted murals. The concept, created by The Monkeys, part of Accenture Interactive, and illustrated by Nigel Buchanan, is a parody of ‘the kiss’, the famous Berlin walls mural. Displayed on billboard trucks around the country, from cities to iconic border locations, the murals show illustrated depictions of our premiers settling their differences by coming together and tucking into a delicious lamb cutlet. From Tweed Heads to Albury-Wodonga, Canberra to Perth, the murals are journeying around Australia and border locations from Thursday 21 – Saturday 23 January, and will be in Sydney, Melbourne and Brisbane on Monday 25 January.
Credits Other credits

Group CEO and Co-Founder: Mark Green

Managing Director: Matt Michael

Co-Founder: Scott Nowell

Business Strategy Director: Kit Lansdell

Business Director: Topher Jones

Content Director: Fizzy Keeble

Senior Content Manager: Ruth Peck

Head of Production: Penny Brown

Design Lead: James Halliday Senior Designer: Laura Ives

OOH Illustrations by The Jacky Winter Group

OOH company – Hyped Media

Media agency - UM

Georgina Parchert – Connections Strategist Jonny Day – Connections Design Director Hayley Pyper – Client Director

Jenny Lam – Senior Partnerships Manager Joshua Coles – Partnerships Executive

PR Agency – one green bean

Client – Meat & Livestock Australia

General Manager – Marketing and Insights: Nathan Low Domestic Market Manager: Graeme Yardy

Brand Manager: Anna Sharp

Assistant Brand Manager: Krystina Batt

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