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Web Film
Nickelodeon: NFL on NickPlay
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On 10th January, more than two million viewers huddled around the television for 'NFL on NickPlay', a wacky, slime-filled simulcast of the Wild Card playoff contest between the Chicago Bears and New Orleans Saints. The kid-friendly TV event marked the first-ever broadcast of an NFL game on Nickelodeon, while reimagining sports broadcasting with 'Nickified' augmented reality and colour commentary by Noah Eagle, Nate Burleson, and Nick star Gabrielle Neveah Green. Nickelodeon’s simulcast aired live alongside the official CBS presentation of the game. Aside from all the in-game drama, viewers were kept on their toes waiting for the next silly antic - from googly eyes bulging out of the helmets to slime cannons erupting on touchdowns to SpongeBob poking his head between the goal posts, and much more. Creative company Elevation worked closely with Nickelodeon to develop the branding for the 'NFL on NickPlay', which aims to attract a younger generation to discover the excitement of the NFL in a fun and educational way. Their comprehensive branding and design toolkit included a logo, type treatments, iconography, graphics, and a colour palette — all unified to live across Nickelodeon’s digital, social and broadcast channels. In setting the tone for 'NFL on NickPlay', Nickelodeon’s classic orange and slime-green colours served as a jumping-off point. From there, Elevation took to bubbly iconography and kid-friendly, football-themed visuals, as well as the network’s catalogue of iconic characters.
Branding & Design Company: Elevation Related
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