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Web Film
She Should Run: Change is Her(e)
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Fresh off the heels of last week’s inauguration, where we witnessed history as the first female Vice President was sworn into office, She Should Run is launching its newest campaign titled “Change Is Her(e).” The time has ever been better to rally support for the nonpartisan, nonprofit, working to dramatically increase the number of women considering a run for public office and to improve the diversity of our female candidates. Though we’ve come a long way over the years, women are still less likely to run for public office—currently making up for less than a third of our representatives, despite accounting for half of the U.S. population. A large reason for this is that many women don’t consider themselves qualified – even though `that couldn’t be further from the truth. “Change Is Her(e)” aims to solve that.
Created in partnership with BBDO New York, the new campaign targets women who already contribute to the wellness of their communities, dedicating their time to bring change around them. By highlighting their accomplishments, the work aims to inspire such women to run for public office—because anyone who cares enough about others and society has what it takes to run.
Client - She Should Run |
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