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Top 6: February 3rd 2021
TV

Bud Light Seltzer Lemonade: Last Year’s Lemons

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Top 6: February 3rd 2021
Today, Bud Light Seltzer Lemonade is dropping its first-ever Super Bowl LV ad, titled “Last Year’s Lemons.” The commercial celebrates the relatable moments in 2020 and is inspired by the do-it-yourself haircuts, postponed weddings and other inconvenient situations, and looks to provide a little bit of levity for fans tuning in for the game. Earlier this year, the brand launched Bud Light Seltzer Lemonade – a new beverage that’s packed with lemonade taste after a lemon of a year. Bud Light Seltzer Lemonade will also encourage fans to turn a lemon of a play into Bud Light Seltzer Lemonade. When there’s a turnover by either team, fans watching the Super Bowl can enter for a chance to win a case worth of Bud Light Seltzer Lemonade, by tweeting with #LemonsIntoLemonade and #Sweepstakes.
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HEAD OF INTEGRATED PRODUCTION: Nick Setounski

ACCOUNT DIRECTOR: Ryan Johnson

MANAGEMENT SUPERVISOR: John Jardine

ACCOUNT EXECUTIVE: Kelly Mallory

GLOBAL STRATEGY DIRECTOR: Stéphane Missier

SENIOR STRATEGIST: Matt Hisamoto

DIGITAL STRATEGIST: Connor Corr

STRATEGIC PLANNER: Leah Greene

COMMUNICATIONS PLANNING DIRECTOR: Zack Green

PROJECT MANAGER: Bruce Fields

PROJECT MANAGER: Camila Rodriguez

DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue

SENIOR BUSINESS AFFAIRS MANAGER: Daniella Vargas

SENIOR BUSINESS AFFAIRS MANAGER: Karen Murillo

TRAFFIC SUPERVISOR: Sonia Bisono

TRAFFIC MANAGER: Tina Wyatt

Production

Managing Partner: Marc Marrie

PARTNER / MANAGING DIRECTOR: Mal Ward

HEAD OF PRODUCTION: Christa Skotland

RESEARCH & OPERATIONS MANAGER: Ivy Jane

EDITORIAL COMPANY: ARCADE EDIT

EP / PARTNER: Sila Soyer

EDITOR: Jeff Ferruzzo

SENIOR POST PRODUCER: Andrew Cravotta

ASSISTANT EDITOR: Sam Barden





US CHIEF MARKETING OFFICER: Marcel Pereira Marcondes

VP MARKETING, BUD LIGHT: Andy Goeler

SENIOR DIRECTOR, BUD LIGHT BRAND: Joe Lennon

SENIOR DIRECTOR, BUD LIGHT DIGITAL: Conor Mason

SENIOR BRAND MANAGER, BUD LIGHT: Desiree Sanchis

BRAND MANAGER, BUD LIGHT: Jessica Lee

DIGITAL BRAND MANAGER, BUD LIGHT: Lindsay Cozen

DIRECTOR OF MARKETING COMMUNICATIONS: Michael Goon

MEDIA LEAD, BUD LIGHT: Lindsay Marzocca

DIRECTOR, SPORTS MARKETING: Joe Barnes

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