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CHI-CHI'S: How To Salsa Safely
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The makers of delicious salsa, chips and tortillas, CHI-CHI’S' new campaign teaches consumers 'How to Salsa Safely'. Thanks to Covid, social faux pas like burying your hand in the chip bag, grazing the salsa with your fingers, and double-dipping have turned into true party fouls. CHI-CHI’S has found a way to tastefully show consumers how to avoid such penalties and gather around the salsa bowl safely (and even virtually). Moreover, the brand is encouraging fans to pledge to 'Salsa Safely' by signing up here. The first 100 people to sign up will receive a 'How to Salsa Safely Kit' which includes tasty chips and salsa, a zippable mask for easy chip and dip access; chip tongs so no one’s grimy hands are being shoved in the chip bowl; and a personal salsa dipping bowl. For every pledge, CHI-CHI’S will also make a $50 donation to World Central Kitchen (up to $10k).
Campaign Concept: Havas Formula and BBDO Related |
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