TV ad: Ulta Beauty: MUSE

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Ulta Beauty, the nation's largest beauty retailer, today shared diversity and inclusion commitments with a keen focus on brand amplification and support, assortment growth, and equitable, welcoming guest and associate experiences. The 2021 commitments reflect an investment of more than $25 million. Additionally, the company announced Tracee Ellis Ross, CEO and founder, PATTERN Beauty, as the company’s Diversity and Inclusion Advisor, a formalized role to provide counsel, inspiration and drive accountability.

Category Retail services
Client Ulta Beauty
Agency McCann New York
Country United States of America
Uploaded 3 February, 2021

Credits

Director
Joshua Kissi
Executive Creative Director
Kathleen O’Brien
Creative Director
Ruth Boulter
Creative Director
Gabrielle Shirdan
Art Director
Emma Kasarsky
Copywriter
Idara Akpan
Copywriter
Tomas Almuna
Executive Producer
ryan heiferman
DoP
Jomo Fray

Other credits

Kathleen O’Brien, EVP

Gabrielle Shirdan, VP

Tomas Almuna, Translator

Production and Talent:

Debbie Dunlap, SVP Executive Integrated Producer

Jory Sutton, Senior Integrated Producer

Dan Gross, Senior Integrated Music Producer

Jamie Jou, Business Manager, Music

Gordon Corte, Talent Manager, Business Affairs

Natalie Hernandez, Business Manager

Account and Strategy:

Jaclyn Currie, SVP Executive Account Director

Colleen Moisio, VP Account Director

Diandra Garcia, Account Director

Courtney Marin, Account Supervisor

Rachel Zambernardi, Account Executive

Deb Freeman, SVP Group Strategy Director

Jordan Berger, Strategy Director

Jacklyn Baillergeon, Senior Strategist

Mads Murphy, Associate Social Strategist

Debbie Fried, Associate Director of Project Management

Production

Managing Director: Ryan Heiferman

Line Producer: Nikkia Moulterie

Production Manager, Taylor Shung

Production Coordinator, Desiree Abeyta

2nd AD, Tess Raih

Gaffer, Alexa Harris

Key Grip, Julio Yurnet

Production Designer, Mary Howard

Hair: Andrita Renee

Make-Up, Alana Wright

Wardrobe Stylist, Mecca James Williams

Manicurist, Dawn Sterling

Editorial: Good Company

Editor, Jie ‘Kat’ Yi & Hao-Hung ‘Jerry’ Chia

Executive Producer, Ralph Miccio

Producer, Ben Lomeli

Original Musical Score: Esabalu & Brandon Jhon

Sound Mixing: Sonic Union

Engineer: Michael Marinelli & Owen Shearer

Producer: Carolyn Mandkavitz

Color Correct: Company 3

Colorist: Kath Raisch

Client:

Shelley Haus: CMO

Karla Davis: VP Integrated Marketing

Lisa Lu: Snr Manager Integrated Marketing

Christine White: Snr Director Social & Media Strategy

Sally Scarborough: Director Brand Partner Marketing

Eileen Ziesemer: VP Public Relations

Ulta Beauty: MUSE

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Ulta Beauty: MUSE

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