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Orange 5G Network: The Most Innovative Thing About 5G Is What We’ll Do With It


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Orange launches its new communication campaign focussed on uses made possible by the 5G network. Broadcast starting today in Luxembourg and from Sunday 7th February 2021 in France. This campaign will raise the general public’s awareness of the sheer breadth of 5G use cases and areas of application. The film, broadcast by Orange and produced by Publicis Conseil, illustrates how 5G can be used in education. The power of the networks enables pupils to visit a museum and interact with the most iconic works on display like never before. The user experience guaranteed by the quality of Orange’s 5G network represents a turning point in virtual reality and augmented reality thanks to greater interactivity. Like education, culture and entertainment, healthcare, transport and so on will also benefit from the technological developments made possible by this network. For Orange, 5G is only powerful if it is useful to individuals, organisations, companies and, more generally, societies. In addition to TV, this campaign will be deployed in the press and on social media with content revealing the infinite number of uses made possible by 5G.
Credits Other credits

President of Publicis Group in France: Agathe Bousquet

President of Publicis Conseil overseeing Creativity: Marco Venturelli

Global Client Leader: Magali Bergeroux

Business Director: Carla Cabalfin

International Account Director: Nouara Guenif

Account Executive: Alice Morel

Head of Strategic Planning: Antoine L’Huillier

Strategic planners: Carole Colin, Ghita Lemhandez

Head of production: Eric Lipchitz

Steadycamer: Jake Whitehouse

1rst assistant: Didier Mallet

Deco: Judith Varga

Post-production: Prodigious

Post Producer: Franck-Hervé Marc

Editing: Manuel Coutant

Colour grading: Julien Alary

Flame Artist: Anthony Lestremau

Sound Producer: Carsten Krueger

Business Affairs: Catherine Oger, Cecilia Neyroud

Advertiser: Orange International

Executive Director, Communication and Brand: Béatrice Mandine

Global SVP Brand & Sponsoring Director: Jean-François Rodriguez

Global Brand Advertising Director: Séverine Nübel

Global Project Leader: Laëtitia Fruchier

Global Brand Creative Director: Christian Bony

Head of European Advertising: Charlotte Bowrey

Head of SSA Advertising: Sekou Bah

Music and Experience Director: Vrej Minassian

Global Media Manager: Géraldine Grümmer

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