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Klarna: The Four Quarter-Sized Cowboys

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The comedic and harmony-filled adventures of four unlikely cowboys will take center stage on Sunday as pioneering global shopping and payment service Klarna brings its status quo-bucking approach to the biggest event in sports and advertising, with its first-ever Big Game campaign developed by LA-based creative agency Mirimar.

"The Four Quarter-Sized Cowboys" campaign features the Big Game debut of actress and comedian Maya Rudolph…and Maya Rudolph, Maya Rudolph, and of course, Maya Rudolph…in the roles of four quarter-sized, singing cowboys, each with their own distinct style and personality.

Riding into a modern-meets-classic Western town in perfect harmony, the quartet of Mayas discover and purchase the perfect pair of cowboy boots. The spot humorously illustrates why getting what you love and paying for it over four small payments with Klarna is the smarter way to shop and, naturally, will air in the fourth quarter of the game.

The characters played by Rudolph personify Klarna's "Pay in 4" offering, which enables customers to shop anywhere online and pay in four, interest-free payments.

The commercial reimagines a Western town in the brand’s unexpected, stylized aesthetic to showcase how Klarna is flipping the traditional world of shopping and payments on its head and delivering a smooother end-to-end shopping experience for modern consumers.
Credits Other credits

Brand: Klarna Agency: Mirimar

Client: Klarna

CMO: David Sandstrom

VP of Marketing: Daniel Jontén

Head of Marketing, U.S: Megan Gokey

Brand Lead: Joel Sussman

Marketing Manager: Jana Bertram

Social Lead: Mary Manzo

PR Lead: Sarah Ponthieu

Strategy: Olivia Butter

Design Leads: Camilla Birkström & Matthew Wenger

Copywriter: Camille Muson

Production Lead: Leo Holte

Head of Brand Studio US: Liz Beebe



Executive Producer, Stills: Miranda Kendrick

Group Account Director: Lily Waters

Group Account Director: Alyssa Ramsey

Business Affairs: Nancy Espinal



Production Supervisor: Jen Berry

Production Designer: Alexis Ross

Costume Designer: Christina Blackaller



Editorial: Cabin

Editor: Chan Hatcher

Assistant Editor: Connie Chuang

Managing Partner: Carr Schilling

Head of Production: Liz Lydecker

Executive Producer: Adam Becht

Senior Producer: Michelle Dorsch



Visual Effects: Kevin

Tim Davies - Executive Creative Director/Partner

Mike Dalzell - Head of CG

Sue Troyan - Sr. Executive Producer / Partner

Jami Schakel - Sr. VFX Producer

Andrew Cowderoy - VFX Producer



3D

Carl Harders

Matt Longwell

Bryan Repka



2D

Robert Murdock

Susanne Scharping

Tim Bird



Audio Finishing + Additional Sound Design: Barking Owl

Creative Director: Kelly Bayett

Executive Creative Producer: Ashley Benton

Sound Design + Mix: Mike Franklin



Music + Sound Design: Walker

Executive Producers: Sara Matarazzo / Stephanie Pigott

Music Producer: Danielle Soury



Telecine: Company 3

Colorist: Sofie Borup

Producer: Alexandra Lubrano



Stills Photography

Photographer: Zach Gold

Producer: Michael ‘Skiny’ Power, Cowboys An Indians

Production Designer: ​Michael Sturgeon



Media Agency: Noble People

Digital and Social Agency: Movement Strategy

PR Agency: 160/90

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