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Web Film
Wateraid: The Girl Who Built a Rocket
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WaterAid brings a new angle to the global conversations around Mars with a thought-provoking animated film looking at the search to find water here on Earth. The release of ‘The Girl Who Built A Rocket’ coincides with three Mars missions going into orbit, and is the launch film for an ongoing campaign, by creative agency Don’t Panic, that looks to explore new ways to engage the public in the global water crisis. To increase consideration for the charity, the advert does not have a donation ask but instead directs viewers to the WaterAid website and other online assets, to find out more about the importance of the charity’s work. The animated short film was produced by Nexus Studios and directed by BAFTA shortlisted rising star, Neeraja Raj, with sound design by String and Tins, and distributed by WaterAid’s media agency The Kite Factory. The film also features a specially composed soundtrack of David Bowie’s iconic Life on Mars - which is 50-years-old this year – and includes a voiceover by award-winning journalist and newsreader Sir Trevor McDonald. The touching film tells the story of Fara, a little girl from Madagascar, who dreams of being an astronaut. She attempts to fly from her home on the ‘Great Red Island’ to the ‘Red Planet’ in a homemade rocket in order to collect water for her family, after hearing a news report saying water has been found there.
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