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Direct Marketing
The Association of Accredited Advertising Agencies of Hong Kong: Tough It Out Vinyl Disc
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2020 has been one of the most difficult years for the creative industry in Hong Kong. Throughout this year, the Association of Accredited Advertising Agencies of Hong Kong (HK4As) has been launching different initiatives to help students, agencies, clients and non-profits through opportunities to continue to collaborate. The HK4As also launched an original soundtrack featuring locally famous rapper and producer Ghost Style as well as local musician Ela. Inspired by the stories of those experiencing the hardships of COVID firsthand, the song was written to celebrate the fact that when times get tough, creativity will find a way. The song also celebrates the Hong Kong spirit of dedication and passion to always overcome.
The music video captured the real slices of life of those working in the creative field, showing their actual ups and downs throughout COVID. The song also was played on the radio as a new release.A vinyl disc will also be sent to members of HK4As as a memento and rally cry throughout these tough times. The cover art was designed by local illustrator Janas Lau. Created with different people of the creative industry toughing it out to form a bigger picture, a face that smiles and a face that wears a mask – symbolizing all those who have faced this pandemic with their will to tough it out.
Onie Chu Related
The Association of Accredited Advertising Agencies of Hong Kong: Tough It Out MV
The Association of Accredited Advertising Agencies of Hong Kong 
The Association of Accredited Advertising Agencies of Hong Kong: Tough It Out Single
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