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Top 6: February 17th 2021
Outdoor
BILLY BOY: Love CrossingsTop 6: February 17th 2021
When two people meet each other with romance in mind, one thing should always come along: a condom from BILLY BOY. With "Love Crossings", the House of Communication Hamburg implements an original out-of-home campaign for condom brand BILLY BOY, in which the surroundings of the media space are actively and creatively connected with the brand. The campaign is launching to coincide with Valentine’s Day and is extended via BILLY BOY's social media channels. The OOH campaign "Love Crossings" draws attention to the BILLY BOY brand in a surprising way. The special highlight is the choice of media spaces in Hamburg, Berlin and Cologne. In January and February, the posters can be seen where two have always met each other: at street crossings with personal names. For example; David and Erich meet at the crossing of Davidstraße and Erichstraße in Hamburg; Anne and Heinrich at Annenstraße and Heinrich-Heine-Straße in Berlin; or Mathias and Hugo at Mathias-Brüggen-Straße and Hugo-Eckener-Straße in Cologne. The result of the OOH campaign can also be seen on the brand's social media channels.
Thomas Heyen, Managing Partner |
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