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Kayo Sports: Voicemail


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Kayo Sports has revealed its new brand campaign, ‘Sport Lives Here,’ showcasing the sports streaming platform’s unrivalled sports offering and featuring some of Australia’s biggest sports stars, coaches and commentators, including Dustin Martin, Luke Keary, Ellyse Perry, Cam Waters, and more. The campaign, created in partnership with Special Group Australia, shows what life would be like if Australia’s biggest sports stars lived together, as they do on the Kayo platform offering over 50 sports in the one place. The result being a house where Anthony Hudson commentates Dustin Martin’s every move and some of Australia’s best athletes tackle the challenge of furniture assembly. ‘Sport Lives Here’ will run nationally across TV, OOH, Press, Radio, Social and Digital and aims to reinforce the unrivalled depth and breadth of sport on Kayo. The campaign will launch with two hero TV spots, “Commentary” and “Voicemail,” with other spots like “Grocery Run” running across Social and Digital channels, tapping into the relevance of specific sports.
Credits Other credits

Agency

Lindsey Evans: Founding Partner & CEO

Cade Heyde: Founding Partner & Managing Director

Tom Martin: Partner

Julian Schreiber: Partner

Adam Shear: Design Director

Liam Kenny: Designer

Jen Bailey: Artwork

Nick Lilley: Head of Production

Meredyth Judd: Executive Producer, Film

Emily Willis: Integrated Producer

Emily Stewart: Casting Director

Jake Stopper: Business Director

Meri Stewart: Business Manager

Editorial: ARC Edit

Post-Production: Alt.vfx

Sound: Rumble Studios

Client: Kayo Sports

Kim McConnie: Marketing Director

Stephanie Lukin: Senior Marketing Manager

Georgia Cosier: Brand Marketing Specialist

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