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Uber Eats: Mum's Calling


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Uber Eats has recruited comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrios to feature in this year’s Australian Open campaign, ‘Tonight, I’ll Be Eating for Love’. Created with Special Group Australia, ‘Tonight I’ll Be Eating for Love’ is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrios. While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. Throughout the tournament there will be thousands of opportunities to win free menu items (delivery fee still applies). This is the third Australian Open campaign Uber Eats and Special Group have created. It follows last year’s takeover which featured Sharon Strzelecki from ‘Kath and Kim’ fame alongside sporting icon Serena Williams, and a host of other famous tennis faces including Kyrgios.
Credits Other credits

SPECIAL GROUP AUSTRALIA:

Founding Partner & CEO: Lindsey Evans

Founding Partner & Managing Director: Cade Heyde

Partner: Tom Martin

Partner: Julian Schreiber

Animated Teaser/ Explainer Producer: Alyce Guy

Still Producer: Emily Willis

Social Lead: Lachlan Stewart

Social Manager: Sarah Mckie

Group Strategy Director: Celia Garforth

Strategy Director: Heather Morrison

Team lead: Eileen Cosgrove-Moloney

Business Director: Laura Little

Business Director: Annabel Dempsey

Business Manager: Dharsh Sundran

Talent Director: Emily Stewart

Creative Technologist: Shaun O’Connor

Production

Managing Director: Adrian Shapiro

Socials Director: Yianni Warnock (ex Division)

Edit & Post Production: Arc Edit

Lead Editor: Daniel Lee

Editor: Jack Hutchings

Socials Editor: James Ashbolt

Colourist: Edel Rafferty

Online artists: Chris Betteridge & Eugene Richards

Socials Colourist and Online: Chris Reynolds

Senior Post Producer: Freya Maddock

Sound Studio: Rumble Studios

Sound Engineer: Anthony “Tone” Aston

PRODUCTION STILLS:

Production Company: Chee Productions

Stills EP/ Producer: Matt Chee

Photographer: Christopher Tovo

PRODUCTION ANIMATED TEASER / EXPLAINER:

Post Production: Vandal

Sound: Vandal

Sound engineer: Nigel Crowley

Client: Uber Eats

Senior Director Marketing APAC: Lucinda Barlow

Head of Marketing APAC: Andy Morley

Head of Marketing ANZ: David Griffiths

Senior Marketing Manager: Rebecca Kemp

Marketing Manager: Tim Broxup

Marketing Associate: Sharny Mullally

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