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TV

Pizza Hut / KFC: Now That’s Delivering

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Two of the world’s most loved brands are joining forces to launch the Pizza Hut KFC Popcorn Chicken Pizza a collaboration so delicious it might just break the internet. The global integrated campaign, created by Iris, launches in the UK today with a 30 second announcement film starring Pizza Hut’s long-time brand ambassador, Parker J Parkerson. Parker warns the internet to ‘brace itself’ as he reveals a collaboration so mind-blowing it could possibly break. As soon as the Pizza Hut KFC Popcorn Chicken Pizza is introduced, the meltdown begins and Parker takes us on a journey through the internet collapsing on itself, in his signature tongue-in-cheek style. The campaign was born out of consumer reactions to a trial in the UK last year – which sold out in just 9 days due to the huge demand. Consumers thought the idea of a collab between two competing global brands of such stature was be huge news – and we desperate to get their hands on a slice. In the UK the campaign will be supported by activations on TikTok and Instagram reels, as Diversity’s Perri Kiely launches a new dance to the infamous Pizza Hut and KFC song, capitalising on the novelty of these iconic brands coming together. While other food brands have flirted with each other, this is the first time two major brands in the same category have truly collaborated on a single product globally.
Credits Other credits

Agency

Strategy Director: Raj Thambirajah

Managing Partner: Ian Bradbury

Group Account Director: Isabelle Taylor

Editing

Editing House: Stitch Editing

Editor: Gareth McEwen

Post Production

Post Production: Black Kite

Audio post production: Grand Central Studios

CGI artist: Nina Mossand (flame artist) & Ivo Sousa (design)

PR: Laura Dilnot & Lucy Hancock

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