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eGolf: Swim Mum

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DDB Aotearoa had to find new way to talk about the 100% electric eGolf in a way that stood out in a sea of “warm-fuzzy” EV advertising. The strategy was to focus on the drivers, many of whom were making the move to eco-friendly vehicles for the sake of their children. Children who, if we’re honest, can be shockingly ungrateful at times, and probably don't deserve it.
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Volkswagen:



Marketing Manager - Sara Pastor Ruprichova

General Manager Passenger Vehicles - Greg Leet

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