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Sheridan Australia: Never Felt Better
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Australian homewares brand Sheridan has unveiled its latest campaign, showcasing the strength and beauty of its towels through contemporary dance, performed by Sydney Dance Company. The iconic Sheridan brand has been committed to quality and innovation for over 50 years and produces some of the finest products on the market. Dedicated to constantly evolving their fibres and fabrication, Sheridan towels have never felt better. As in the world of dance, Sheridan towels seek to create an experience that leaves its customers feeling enriched and uplifted. Sydney Dance Company was approached by Sheridan and asked to choreograph movement that synchronised the beauty and elegance of dance with that of a Sheridan towel to encapsulate the Sheridan difference through movement. The result is a distinct work of art, signifying the brand’s longstanding vision to introduce creative thought and beauty into the everyday things of life.
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