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TV

Bonds: The Future is in your Undies

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Iconic Australian underwear and clothing brand Bonds has launched its new brand platform ‘For the Greater Comfy’ with the release of its latest campaign, designed to inspire people to join their journey to make the world a comfier place for all. In its first campaign created by Special Group Australia, Bonds’ playful and bold brand platform depicts their undies, socks and clothing as a symbol of change, while simultaneously showcasing Bonds’ more sustainable product ranges made with GOTS-certified organic cotton, recycled polyester or Aussie-grown cotton.

‘The Future is in your Undies’ campaign is running across TV, out-of-home, cinema, online, in-store and across social media.
Credits Other credits

Creative Agency: Special Group Australia

CEO: Lindsey Evans

Strategy Partner: Rebecca Stambanis

CCO & Partner: Julian Schreiber

CCO & Partner: Tom Martin

Senior Creatives: Sian Binder, Lea Egan & Chris Berents

Designer: Dan Jones

General Manager: Paige Prettyman

Business Director: Emma Salmon

Business Manager: Timmi Tsapaliaris

Head of Production: Nick Lilley

Senior Producer: Sevda Cemo

Stills Producer: Laura Midalia

Client: Bonds Australia

Head of Marketing (Acting): Karen Dwyer

Marketing Manager: Kedda Ghazarian

Brand Manager: Amanda Varbaro

Assistant Brand Manager: Caitlin Robertson



Production Company: Finch

Director: Sam Hibbard

Producer: Nick Simkins

Director of Photography: Shelley Farthing-Dawe

Offline Edit: The Editors

Offline Editor: Mark Burnett

Online Editor: Drew Downes

Post Production: Atticus

Music Supervisor: Level Two Music

Sound House: Rumble Studios

Executive Producer: Michael Gie

Sound Engineer: Cam Milne and Liam Annert.

Social Videographer: Joshua Heath

Editor: Fraser Kelton

Post Production: Special Group

Stills

Production Company: Assembly Agency

Photographer: Duncan Killick

Producer: Kate Austin

Retouching: Visual Thing

Media agency: OMD

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