Microsoft Teams: Changing The Rules Of Game Design

There is no doubt that this has been one of them most challenging years ever for many businesses - especially those who thrive on customer connection and input to help develop and fine-tune their products and services. Microsoft Teams has been an integral part of the way companies are reinventing how they connect, not just with each other, but with customers. In Microsoft’s latest campaign, we see how Hasbro, an iconic family entertainment company, is utilising Teams to transform the way they work. Consumer research plays a huge role in the development, design, and refinement of their games. When the pandemic started, they were unable to do in-person research. They then turned to Teams to do virtual research with families. Teams has enabled Hasbro to meet with families in many more countries than they could before, and to get much richer insights as their participants were in a more relaxed environment - their own homes. This increased diversity of insights and quality of learning is helping Hasbro make games that will better resonate with consumers, faster than they could before. The campaign also features Priority Bicycles, a small bicycle manufacturer and retailer based in New York City, who is using Microsoft Teams to reinvent the way that they sell bicycles by conducting virtual visits with prospective customers via Teams. These virtual visits have enabled them to see three times the number of customers they were able to see in-person and vastly expand their geographic footprint as a result. They are also using Teams to run every aspect of their business, developing new bicycle designs, accelerating their timelines for bringing new products to market, and collaborating on their day-to-day work.