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WWF Arctic Programme: Less Noise, More Life


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bowhead whales, is depicted in a moving new spot created and produced by Linetest, the animation and design studio based in Vancouver, BC. Titled 'Less Noise, More Life,' it debuted on February 20th, World Whale Day, on the website of the WWF Arctic Programme at https://arcticwwf.org/. It launches just as a new study on the impact of ocean noise, recently published in the journal Science, has generated headlines around the world. Providing the voiceover for the 90-second spot is the actress and activist Tantoo Cardinal, one of the most recognized and revered Cree/Metis actresses in Canada. Viewers are urged to share the film on their social channels with the hashtags #LessNoiseMoreLife and #WorldWhaleDay, and to follow the WWF Arctic Programme on Twitter (@WWF_Arctic) and Instagram (@wwf_arctic) to learn more about this issue.
Other credits

Client: WWF Arctic Programme

Sr. Manager of Communications: Leanne Clare

Specialist, Communications: Fanni Barocsi

Sr. Specialist, Arctic Species: Melanie Lancaster

Sr. Manager of Operations: Kate Landry

Direction: Linetest

Creative Direction: Hao Chen

Script: Linetest, WWF

Producer: Zoe Coleman

Art Direction: Sean Richardson, Duncan Patterson

Animation Direction: Scott Jonsson, Hao Chen

Storyboarding: Sean Richardson, Christian Rubio, Jihoo Park

Design & Illustration: Sean Richardson, Melissa Cho, Sophia Ouellette, Kelly Nakamura

Animation: Scott Jonsson, Duncan Patterson, Florian Perron, Henrique Barone, Christian Rubio, Jose Pena

Compositing: Duncan Patterson

VO: Tantoo Cardinal

Music & SFX: Ambrose Yu

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