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Top 6: March 3rd 2021
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De Todito: No te quedes a medias

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Top 6: March 3rd 2021
According to official figures from the Bogota Chamber of Commerce, during 2020, the crisis liquidated more than 40,000 Colombian companies; 99% were startups. For this reason, we create "No te quedes a medias", the new single that aims to support young Colombian entrepreneurs who were negatively affected by the pandemic. For the first time, the art direction and styling (props, clothing, and accessories of all kinds) belonged to Colombian entrepreneurs affected by the economic crisis last year, turning this music video clip from the prolific Latin Pop group Piso 21 into a small business showcase.
Other credits

Client: Pepsico

Brand: De Todito

Agency: Sancho BBDO



CEO: Carlos Felipe Arango

Chief Creative Officer: Mario Lagos – Sergio León – Hugo Corredor – Giovanni Martínez

Executive Creative Director: Daniel Álvarez – Diego Contreras

Creative Director: Carolina Camargo – Camilo Torres Ángel – Juan Felipe Dueñas – Fabián López ‘Chompi’

Digital Content Director: Daniela Osorio

Copywriter: Camilo Torres Ángel – Daniel Álvarez – Diego Pérez

Art Director: Carolina Camargo – Miguel García – Alexander Forero – Diego Contreras

Chief Planning Officer: Andrés Carvajal

Head Of Planning: Namary Miranda

Planner: Valeria Lizcano

Head of Business: Rodrigo Morales

Business Operation Manager: Manuela Uribe



Chief Marketing Officer: Eric Melis

Marketing Regional Director: Luiz Rizzo – Isabel Moya

Regional Brand Manager: Eduardo Buenaventura

Marketing Grouper Colombia: Guillermo Alfaro

Brand Manager: Mauricio Bernal

Media Strategy Manager: Nataly Castro

Production Strategy Manager: Andrés Escobar



Production: Los Notarios

Director: Alejandro Carreño - Alejandro Ránchez

Executive Producer: Adelaida Cano

Music Productor: Juan Fernando Fonseca

Post Production: Diorama

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