KFC: Blackdoors

The creative company PS21, based in Madrid, launches 'Blackdoors', a KFC campaign that allows competitor’s employees to get 'La Infame', the new burger that replaces bread with fried chicken, for free. The american company, aware that competitors won’t be able to resist this product, extends an invitation to every worker of these companies who visits KFC back doors on 27 February will receive a free burger. In order to present the idea, PS21 has created a film in which the popular Colonel Sanders is about to take a bite in the centre of the table, surrounded by some of their competitor’s employees. The picture evokes The Last Supper and while the action is taking place, we listen to a cover of 'Vámonos', the well-known song popularized by the mexican artist, Chavela Vargas. In addition, KFC has enabled the phone number so that competitor’s employees can easily prove the company they work for. Once the professional relationship has been proved, people will be able to find out more details through the website www.kfc.es/competenciainfame. The event will take place in eleven spanish cities: Madrid, Barcelona, Bilbao, Valencia, Sevilla, Málaga, Murcia, Alicante, Zaragoza, Santa Cruz de Tenerife y Castellón.