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Nestle Heartland: Stop The World I Want Nestle
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Created by GUT Sao Paulo, the campaign stimulates Gen-Z to log back into real life. The red emoji of a chocolate bar became the symbol of the new campaign, 'Stop the world I want Nestlé,' launched today by the most beloved and desired brand in the category. The film tells the story of a young woman who gets trapped inside the perfect world of social networks. She ends up rescued by a friend through the chocolate bar emoji. The campaign responds to a tension GUT found about the Gen-Z population - that they’re increasingly fond of the demanding world of social networks - and makes chocolate a significant ally to stimulate closeness.
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