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Top 6: March 17th 2021
Web Film

Refuge: The Naked Threat

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Top 6: March 17th 2021
Since launching The Naked Threat campaign at the end of 2020 with a national online and print campaign and Cosmopolitan Instagram hack, Refuge has continued lobbying the government to make it illegal to threaten to share explicit images of someone. The campaign, created by AMV BBDO, resulted in 42,000 people writing to their MP, demanding a law change. Last month, the charity and agency followed up with a lightning turnaround tactical social film starring actress Olivia Colman, campaign supporter Zara McDermott, and Nicky Morgan MP, and Natasha Saunders, a domestic abuse survivor. The film directly addressed Priti Patel, asking to act now and change the law. People were encouraged to share the ad, tagging @pritipatel on Twitter to put pressure on the Home Secretary to act now. It continues to be widely shared around social media channels. The pressure worked as today the government has committed to amending the Domestic Abuse Bill to make threats to share intimate images a criminal offence, a change in the law that will protect millions of women from threats to share explicit imagery.
Credits Other credits

Client name: Lisa King, director of communications and external relations

Business lead: Anna Covell

Design Director: Mario Kerkstra

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