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Renault ZOE: Leaving The Nest
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This campaign shows that ZOE is the best choice by highlighting the strengths of the car: driving range of up to 395km, 338l truck volume, and roominess with 4 to 5 reals seats, so you can go wherever life takes you. ZOE is a genuine B segment car with an electric engine. Renault and Publicis chose to say it through a universal, very human and emotional story about parents giving their child a ZOE when he’s about to leave the nest to study at university. The music “Tom Rosenthal – Go solo” also orchestrated by Start-Rec accentuates the emotion of the story.
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