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Finspo: Hidden Money


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For many Australian households, banking is their largest single weekly expense. But many don’t know this, and as a result, don’t manage it well.

Fintech start-up Finspo – a new breed of digital broker that also helps users manage all their banking – believes there are hidden savings in every Australian’s banking relationship. Its newly launched app is a free, easy-to-use digital service that uses customers’ actual data to give them a clearer picture of their banking – including how much their banking is costing them – and provide smart insights to help them save.

The launch campaign, created by The Royals, features the word ‘money’ hidden in distinctive camouflage art across high-traffic urban street posters, large format and digital – demonstrating that with Finspo’s help, no matter how hard they’re hidden, savings can be found.

Seb Vizor, ECD Sydney at The Royals, said: “It’s been great to build a brand from scratch and be involved in everything, from brand strategy and experience design, to the finished campaign and everything in between.

“Launching a new brand in a cluttered space, it was important that Finspo really stood out. We knew the work had to be bold and attention grabbing, and we believe rewarding the audience with hidden detail as they engage with it makes it even more memorable.”
Credits Other credits

Senior Designer: Terry Chisholm

Artworker: Kitty Turpin

Chief Marketing Officer, Finspo: Dylan Keath

Marketing Manager, Finspo: Steph Lambert

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