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HARIBO: HARIBO Goldbear Kids Voices - Sumo
Haribo has a been in the Japanese market for a number of years but it is only this year they are making a concerted push with brand communications in Japan. As you may remember we started their social media presence for the Japanese market last year but things are taken one step further this February with the launch of it's first ever TV ad for the Japanese market.
Agency: beacon communications k.k (Leo Burnett Tokyo) The kids voices campaign, which is quintessentially about adults letting out their inner child, is running in many markets already but when asked for to localize it for the Japan market we wanted to create and ad that felt unique to Japan; Sumo Wrestling. The ad goes on air in mid February and we hope you all like it!
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