Mercedes-Benz Vans: MercedesBenz first driving star Made to Perform

Mercedes-Benz Vans offers a versatile portfolio within its commercial range. Whether the construction industry, a shuttle or delivery service - there is a perfectly tailored vehicle for every requirement. Combined with the typical reliability of the brand and the latest safety and assistance systems. Made to perform - this message forms the communicative bracket of the campaign - developed by the lead agency PREUSS UND PREUSS. Together with the client, a cross-media campaign was created that not only strongly showcases the brand, but also focuses on topics such as e- mobility, safety and connectivity. With social media and print assets that show a diverse variety of trades. And with moving images that are used in both online and offline formats. At the centre of the communication is a rousing brand film with a total of six protagonists, all who represent individual trades. The film shows the perfect exchange between the driver and the vehicle, combines driving and safety dynamics, and culminates in a powerful unseen final image: with the first driving brand logo created from 19 vans.