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Evian: Drink True


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Today marks the launch of evian’s Drink True global platform, steering the way for the brand to continue its journey towards becoming circular by 2025. Created together with its newly-appointed global creative agency of record W+K Amsterdam, the two-part campaign launches with a documentary-style film starring Dua Lipa - global popstar and evian brand ambassador. The second part, Drink Water, is an ode to nature, depicting the truth of evian water: a 15-year natural filtration journey, through the pristine French Alps, before reaching the natural source of Evian-les-Bains. The Drink True platform celebrates authenticity, transparency and honesty, notions that perfectly reflect the uniquely sourced evian natural mineral water the way nature intended. Born of a millenia-old natural process, evian is more than just water, it is an invitation to live with integrity. Dua Lipa was announced as evian’s new global ambassador in July 2020. A champion of the young-at-heart, Dua empowers those who have new ideas and authentic energy that will challenge the status quo and regenerate the world; moving culture forward with their passion and consciousness. Featured in the documentary style 90-second film, directed by Vincent Haycock, we see Dua Lipa walk on stage to complete a soundcheck. In her truest form, relaxed and happy she starts to sing a mesmerising a cappella version of her hit single ‘Levitating’, and we are shown the power of letting your true self shine as she showcases her innate talent. The second part of the campaign, the Drink Water 60-second film, depicts the water’s miraculous journey from cloud to source. It’s narrated by a teenage outdoor enthusiast who is almost as old as the water that has been naturally crafted by the glacial rocks. Playing out via a range of assets across TV, digital, social, OOH, POS, the first campaign under the Drink True platform aims to highlight that being true has the potential to empower, liberate and greatly improve people and the planet.
Credits Other credits

Evian

Global Vice President: Shweta Harit

Global Head of Brand Equity and Communication: Frederique Beyot

Global Senior Brand Manager: Ilina Atanasova

Global Head of Culture, Digital and PR: Lucille Moreau

Digital & Cultural Manager: Gillian Pryor

Agency

Managing Director: Blake Harrop

Head of Broadcast Production: Joe Togneri

Broadcast Producer: Magda Czyz, Stijn Wikkerink, Anna Harkness

Group Account Director: Courtney Swensen

Account Director: Margot Paquien, Andrea Martinez, Franky Wardell

Account Manager: Yulia Prokhorova, Alejandra Arbiol

Head of Planning: Martin Weigel

Planning Director: Emma Wiseman

Head of Comms & Digital Strategy: Danielle Pak

Comms Planning Director: Wes Young

Senior Digital Strategist: Anna Chan

Art Producer: Loes Poot, Stacey Prudden

Head of Design: Joe Burrin

Studio Director: Lizzie Murray

Designer: Lucille Fenouil

Motion Designer: Alex Raybould

Studio Artist: Noa Redero, Cindy Kouwenoord

Project Manager: Caroline Kosse

Business Affairs: Fiona Fan

Production

EDITING COMPANY: Trim Editing

Editor: Fouad Gaber

AUDIO POST: 750MPH

Sound Designer/Mixer: Sam Ashwell

MUSIC: KOM MUSIC

Artist / Title: Philip Kay / Go With The Flow

Music Company: KOM (Kay/Oskwarek Music)

POST PRODUCTION: GLASSWORKS

Flame: Alexis de Camara

Colorist: Scott Harris

Producer: Rebecca Johnson

FILM PRODUCTION DUA LIPA

PRODUCTION COMPANY: SOMESUCH

Director: Vincent Haycock

MD/Executive Producer: Seth Wilson

Director of Photography: Alexis Zabe

Producer: Roisin Audrey Moloney

Executive Producer: Seth Wilson

Steadicam: Brian Freesh

Production Designer: Rene Navarrette

Celeb Stylist: Lorenzo Posocco

Celeb Make-up: Samantha Lau

Celeb Hair: Chris Appleton

Celeb Nails: Kimmie Kyees

Stylist: Marta Villalobos

Hair: Amanda Bourne

Make Up: Gia Barsocchini

Casting: Elise Tyler

Special thanks: Pasadena Civic Auditorium (Matthew Hourihan & Peter DeClerk)

EDITING COMPANY: The Quarry

Editor: Adam Biskupski, Gary Forrester

Assistant Editor: Jack Moore

Head of Production: Tor Adams

EDITING COMPANY (SOCIAL)

Editor (Social): Scotti Raz

AUDIO POST: FACTORY

Sound Design/Mix: Dan Beckwith

Audio Producer: Lucy Spong

MUSIC

Artist / Title: Dua Lipa / Levitating

Music Company

Master: Warner Music

Publishing: Universal Music Publishing, Sony Music Publishing, Kobalt Music, Warner Chappell

BEHIND-THE-SCENES IMAGES

Photographer: Lauren Leekley

POST PRODUCTION

POST PRODUCTION COMPANY: Glassworks

Lead 2D Artist: Kyle Obley

2D Artists: Alexis da Camara, Nils Crompton, David Forcada

Colourist: Scott Harris

MCR: Andrew Kidd, Leonardo Grassi

Chief Operating Officer: Chris Kiser

Head of Production: Belén Palos

Producer: Katie Liston

OOH PRODUCTION (SILHOUETTES)

Photographer and Director: Viviane Sassen

Production Co: We Folk

Local Production: Spark Productions

DOP: Wouter Verberkt

Stylist: Linda Gerritsen

H&MU Artist: Irena Ruben @ House of Orange

OOH PRODUCTION (LANDSCAPES)

Photographer: Nick Meek

Represented by: Siobhan Squire

OOH POST PRODUCTION

Retoucher: Titus Cliff

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