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Pony Malta: Girls Speak
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On International Women's Day, Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #GirlsSpeak to share powerful messages from young girls across Latin America. The campaign follows the success of #SheSpeaks, an initiative that encouraged girls to share messages from over 100 inspiring women including Michelle Obama, Christina Koch, Malala Yousafzi, Ladi Gaga, Megan Rapinoe and the late Ruth Bader Ginsburg using one of the most popular features on TikTok, dubbing. Now, on International Women's Day, the tables have turned. Pony Malta and MullenLowe SSP3 have launched #GirlsSpeak, to encourage the most influential women in the world to share powerful messages from young girls across Latin America. To bring #GirlsSpeak to life, 50 speeches from Latin American girls have been selected to be mimed by actresses, artists, singers, politicians and other female leaders on social media and, thanks to their influence, spread the girls’ messages around the world.
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