Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

MY CHOICES FOUNDATION/ Saregama: #ChotuKaChildhood


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Children are our future, our pride and our new vision; and that is exactly what Children’s day celebrates. It is a day dedicated to increase awareness about the welfare of our children. Yet, look around and you will witness that the reality is too far from truth. Children are suffering everywhere and they are abused daily. Their basic rights, education, dignity, hope and most of all, a childhood is snatched away from them, every single day. Currently, millions of child labours in India are employed across the country in various segments like homes, factories, construction sites and elsewhere. Popularly referred to as 'Chotu', these children often deal with menial, backbreaking and dangerous jobs.

In an ode to showcase this tragedy, dentsu Impact, the creative agency from the house of dentsu international, has launched an eye-opening film in association with My Choices Foundation and Saregama Caravan.

This year, Children’s Day fell on the same day as Diwali. This is important since Children's Day - filled with festive stories and spirit, greatly overshadowed the focus on children and their needs. And here is the irony. Despite the fact that we still have a long way to go to vanquish the evil of child labour, we were intently celebrating the victory of good over evil this Diwali.

Thus, the film hopes to be a powerful weapon in this battle. Choosing Children’s Day to launch the film also provided us with an opportunity to grab attention. The film showcases various versions of Chotus and the hellish world around which they exist. It communicates their silent suffering, a voice that the world can hear. It also sends out a message that the next time anyone sees such heinous abuses around, s/he must report it and not walk away. Only then, we will be able to save the world, one child at a time.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news