Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Nike: The Toughest Athletes


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Nike’s latest film, ‘The Toughest Athletes,’ captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhood. 'The Toughest Athletes', created with Wieden+Kennedy London, illuminates the correlation of sport and motherhood through the lens of more than 20 mothers across various stages of their pregnancy and postpartum journeys, and is underscored by the likes of Serena Williams, Alex Morgan, Perri Edwards, Bianca Williams, Shelly-Ann Fraser-Pryce and Nia Ali — along with everyday female athletes. Filmed during the global pandemic, 'The Toughest Athletes' was compiled from more than 22 hours of intimate footage shot by the mothers featured and their friends and families. Each respective shoot was directed via Zoom to keep each individuals health and safety a priority.
Credits Other credits

Design Director: Aaron Skipper

Lead Creatives London: Molly Wilkof, Derek Lui

Creative PDX: Jordan Dinwiddie

Head of Production: James Guy

Global Strategy Director: Paula Bloodworth

Planning Director: Brian Ritter

Planner: Rachel Holden

Comms Planning Director: Anjali Patel

Group Account Director: Amber Martin

Account Director: Holly Baker-Cliff

Account Manager: Jordie Wildin

Editor: Vid Price

Edit Assistant: Jennifer Trividad

Edit Producer: Polly Kemp

Edit House: Trim Editorial

VFX Company: Time Based Arts

VFX Producer: Chris Aliano

VFX Supervisor: Luke Todd / Ollie Ramsey

VFX Artists: Matt Shires / Will Robinson

Colourist: Lewis Crossfield

Sound Company: 750MPH

Sound Designer: Sam Ashwell / Mark Hellaby

Head of Production: Mary-Ann D’Cruz / Martin Critchley

Music Company: Walker Music

Music Supervisor / Producer: Sara Matarazzo / Abbey Hickman

Composer: Patrick Cannell (ASCAP)

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news