AT&T: Half Time Integration - The Big Dance

AT&T’s MVP Lily is bringing her marquee charm to a suite of new March Madness-themed spots set to air throughout the tournament. Just like a coach or an analyst breaks down the game, Lily is great at breaking down our products and services for our customers. The new suite of creative will showcase a range of basketball themed moments like providing a hyped up grand arena announcement for “this guy” as he walks into the AT&T store. From In-store to In-the-Booth: Lily’s presence across integrations, TV, and digital keeps her close to every touchpoint of the spectator experience. Like “AT&T at the Half” halftime integrations where Lily un-complicates the fan experience and makes it a no-brainer to navigate in-game action and get the best products that keep fans tuned into all things March Madness. Additionally, Lily will be teaming up with a few special guests for spots that will air later in the tournament. Campaign was created by BBDO LA, with digital being led by Critical Mass. AT&T is the Exclusive Wireless Partner of the NCAA, Final Four and March Madness, as well as Presenting Sponsor of the Final Four App.