Vegemite: Tastes Like Australia

Australia is a wonderful and truly unique nation. But more than anything, it is diverse. In fact, 49% of Australians were born overseas, and there are more than 300 separately identified languages being spoken in Australian homes.
To celebrate Australia’s diversity, iconic Aussie brand Vegemite has put the nation’s rich multiculturalism at the front and centre of the Australian landscape during Harmony Week.Vegemite has unveiled large-scale outdoor advertising across the nation with Vegemite’s classic ‘Tastes Like Australia’ headline translated into the top 10 most spoken languages in the country - Cantonese, Mandarin, Vietnamese, Arabic, Italian, Greek, Tagalog, Hindi, Spanish and English.

The multilingual ads will also be posted on social media, along with recipes to different Vegemite dishes that relate to each of the different cultures.