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Top 6: March 24th 2021
Ambient
Pony Malta: #BackToSchoolIsVitalTop 6: March 24th 2021
The pandemic and its subsequent lockdowns have brought a myriad of changes to people in every corner of the world. In Colombia, the shift to online learning has seen more than 200,000 students drop out of school as they have limited access to technology. With many schools still closed due to the pandemic, Pony Malta, one of the leading beverages among teens in Colombia, found a way to make education more accessible. Along with their creative agency, MullenLowe SSP3, Pony Malta has created Pony Vital School Center, to bring education to the one place that is still open: malls. The school has been set up in the Paseo Villa del Rio Shopping Center, with students aged 6-12 able to attend four classes a day for reading and writing, English, spelling and scientific thinking. Pony Vital has been open since 26th Feb, 2021, and over 200 children have attended classes at Pony Vital, with over 30 attending the classes every day.
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