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Telcos: M1: Give Voice To Your Passion
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Dentsu Singapore launches a rebranding campaign for M1, one of the four major telecommunications companies in Singapore. The 'Be' campaign, an ode to eight unique Singaporeans who embrace their individuality, following their own paths and passions. It celebrates diversity with authentic stories of each individual's distinctiveness and demonstrates M1’s belief in empowering customers to be their best, unique and authentic selves, supported by a brand that fits every need. An inspiring visual story of each profile following their own passion, from a rocker grandma who decided to pick up guitar at 60 years old, a 17-year-old Teochew opera artiste keeping the tradition alive, to a man who doesn't let his bodily limitations stop him from being a blade runner. We stand for you and all that you are. Here's to you, being you. Be. The campaign runs across multiple channels, including TV, print, OOH to social.
Photography Studio: Matte. Related
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