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Top 6: March 24th 2021
Interactive

ANZ Support Band: Why It's Important

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Top 6: March 24th 2021
A clever wearable connecting Kiwi fans who can’t travel and developed for the New Zealand athletes at this year’s Olympic and Paralympic Games, is now being offered to Games fans globally in a remarkable example of the Olympic spirit of friendship, solidarity and fair play, developed by ANZ via creative agency TBWANZ. Called the ANZ Support Band, the wearable device uses Bluetooth technology in a world first that that brings athletes and fans within touching distance despite closed borders, social distancing and athlete bubbles. It’s this lack of fan presence and the support they bring that has led to the decision by ANZ, with support from the New Zealand Olympic and Paralympic Teams, to open source the technology they’ve spent more than 18-months developing for the rest of the world to use. The ANZ Support Band allows fans at home to send support to athletes in Tokyo by tapping their device or directly through the New Zealand Team app. A wearable innovation that bridges continents, athletes will receive the vibration of support via their own wristband.
Credits Other credits

Creative Agency: TBWANZ

Head of Planning: Matt Kingston

General Manager: Kate Heatley

Group Business Director: Ruth Coulson



Post Production: Mandy VFX

Editing: Mandy VFX



Music and Sound: Song Zu

Technology Partner: Satellite Media



Media Agency: PHD



Creative Production: TBWABOLT

TV Producer: Jodie Hari

Head of Post Production: Blair Walker



Public Relations Agency: TBWAEleven

Managing Director: Angelina Farry

Group Account Director: Ian Benet



Client: ANZ Bank New Zealand

General Manager Data and Marketing: Astrud Burgess

General Manager Marketing: Matthew Pickering

Head of Corporate Marketing and Sponsorship: Sue McGregor

Senior Marketing Manager: Evan Rummins



Photographer: Ross Brown

Post Production: Stew Van Der Wal

Digital Design: Ron Goh

Digital Design: Digital Arts Network

App Developer: Gladeye

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