Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: March 24th 2021

ANZ Support Band: Why It's Important

Embed Video
Top 6: March 24th 2021
A clever wearable connecting Kiwi fans who can’t travel and developed for the New Zealand athletes at this year’s Olympic and Paralympic Games, is now being offered to Games fans globally in a remarkable example of the Olympic spirit of friendship, solidarity and fair play, developed by ANZ via creative agency TBWANZ. Called the ANZ Support Band, the wearable device uses Bluetooth technology in a world first that that brings athletes and fans within touching distance despite closed borders, social distancing and athlete bubbles. It’s this lack of fan presence and the support they bring that has led to the decision by ANZ, with support from the New Zealand Olympic and Paralympic Teams, to open source the technology they’ve spent more than 18-months developing for the rest of the world to use. The ANZ Support Band allows fans at home to send support to athletes in Tokyo by tapping their device or directly through the New Zealand Team app. A wearable innovation that bridges continents, athletes will receive the vibration of support via their own wristband.
Other credits

Support Band Tech Partner: Satellite Media

NZ Team App Developer: Gladeye

Public Relations: TBWAEleven PR

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news