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Top 6: March 31st 2021

The Naturale Market: The Dissolving Bottle

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Top 6: March 31st 2021
BBDO Guerrero Philippines is introducing 'The Dissolving Bottle,' an open source re-design of traditional shampoo packaging, giving it an eco-friendly makeover. It aims to make shampoo bars more intuitive by giving them a shape similar to the kind of small bottles used in hotels. Each bar replaces a 90ml bottle of shampoo, weighs 130 grams, and is made with all-organic ingredients by local Filipino manufacturer The Naturale Market.
Credits Other credits

Creative Director – Rachel Yulo

Art Director – Choi Co

Creative Director – Liz Castañeda

Marketing Assistant – Meda Cruz

Executive Assistant the Creative Chairman – Ioni Ofrasio

Executive Director, Transformation & Strategy – Roshan Nandwani

Creative Technologist – Ernest Pascual

Creative Services Director – Al Salvador

Final Artist – Vilma Magsino

Head of Integrated Production: David Wright

Business Director: Dianne Sibal

Executive Producer: Denise Galoyo

Associate Producer: Lex Nocheseda

Director: Carl Graham

Animator: Carl Graham

Editor: Carl Graham

Director of Photography: Sarah Arrogante

Production Designer: Sarah Arrogante

Propsman: Sarah Arrogante

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