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Burger King: Whopper x Big - Censored


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Relying on its characteristic wit and boldness in an activation campaign, Burger King Brazil has taken social networks by storm. The brand that never misses a good joke put down the lead for the story of its new action. BK's mysterious post made fun of a "so-called Big" and even included a photo with a censored tag. The video left viewers scratching their heads, assuming a comparison between Whopper and its main competitor's bestselling sandwich. But the lead turned out to be just a wisecrack. The truth behind the "likely" comparison between the two companies' best-selling products is being aired now, proving that it was nothing but a joke about the size of their own sandwich (the Big King) compared to that of a Whopper. BK's goal with this campaign is to highlight Whopper's jumbo features.
Credits Other credits

Partner: Pancho Cassis

MD, Global COO: Sylvia Panico

Creative VP: Rafael Donato

Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Julia Reis

Production team: Fernanda Peixoto, Mônica Andrade, Ana Beatriz Duarte

Planning: Daniela Bombonato, Carolina Silva, Giovana Damião

Media: Marcia Mendonça, Felipe Braga, Renata Oliveira, Victor Fortes, Mateus Macedo

Innovation: Toni Ferreira, Gustavo Nanes

Social Media: Lucas Patrício, Victor Goes

Data Intelligence: Mailson Dutra, Ana Veiga

Sound production: LOUD

Client Approval: Ariel Grunkraut, Thais Nicolau, Filipe Botton, Natalie Bursztyn, Stephanie Pellin, Natalie Rodriguez, Vinícius Simon de Freitas

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