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Top 6: March 31st 2021

Diesel: Smiles

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Top 6: March 31st 2021
Diesel x Diesel was born out of Renzo Rosso’s desire to reintroduce our timeless icons in the modern day. The capsule takes on a distinctly North American aesthetic, with a deep look back at all the memorable research trips that Renzo and his multicultural design team did back in the late '80s. Inspiration cues go back to college apparel, Route 66, and the essential Diesel identifier of workwear. A varsity jacket has been reimagined in extra-distressed leather, with a new Diesel typeface in patches across the shoulder blades. A mixed-material coat of shearling, cotton, leather and jacquard wool has been recreated; it was originally inspired by a late 1980’s research trip to the South of the US. A treated leather vest from the tail end of the 1980’s has patches that recall an American road trip. For each piece, the underlying idea is the bridging of entities that are separated, whether governmentally (land borders) or temporally (the then-and-now). Diesel x Diesel continues with a denim offering that includes a straight leg silhouette with leather appliqué details meant to mimic chaps. The original reference piece is from the late 1980s. With their slouchy shape and the oddness of the pseudo-trompe-l’oeil chaps, there’s something casually appropriate about them for 2021. There are four other denim trousers models, each from the 1980’s, on which contrasting waistbands have been added for differentiation. Rounding out Diesel x Diesel, there are reissued hoodies, mini-skirts and shirts. Diesel is world famous for its irreverence, its boldness, and, simultaneously, its universality. Denim is its engine, and denim is a global fashion staple. Whether through subversion, irony or sometimes flat out audacity, there was always something more being said through a Diesel garment. There is commentary about the era, and there are reflections of the moment. Look closely, and you’ll find it everywhere. With this in mind, Renzo wanted to create a layered capsule; one that brings back vintage Diesel pieces while updating them for 2021, a year in which the world looks profoundly different than it did in the 1980’s. He called it Diesel x Diesel, and I love this meta-referential title. It is a collection of revamped “classics,” brought into the brave new now. The line-up is a tight edit of 24 pieces, selected from a register of many thousands of garments. To accompany this collection, I thought of a brand-new campaign. It is called 'Fake Smiles' but the phrase has more to do with exaggeration than artifice. Channeling Diesel’s 'For Successful Living' mantra, 'Fake Smiles' is about our constant pursuit of happiness. The campaign’s images feature subjects in daily mundane scenarios, all masked with extra-joyful expressions, creating surreal imagery that evokes a sense of nostalgia and captures the spirit of the decades that inspired this collection.
Credits Other credits

Photographer/Director: Johnny Dufort @ Do Be Do Represents

Casting: Midland

Stylist: Ursina Gysi @ M+A Worldgroup

Hair Artist: Cyndia Harvey @ Art Partner

Makeup Artist: Lauren Parsons @ Art Partner

Director of Photography: Eoin McLoughlin @ Vision Artists

Set Designer: Poppy Bartlett @ Magnet

Manicurist: Pebbles Aikens @ The Wall Group

Talent: Mya @ Scouted by Mollie, Raj @ PRM, Jose Luis @ Menace Model Management, Katey @ Body London, Mensah @ Premier Model Management & Jaden @ Models 1 Kelly Ann @ Ugly, Stan @ Ugly, Oliver @ Scouted by Mollie, Michael @ Scouted by Mollie, Debbie @ Scouted by Mollie & Trill @ Scouted by Mollie

Editing: Tom Chick

Colour Grade & Effects: Coffee + TV

Retouching: IMGN Studio

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