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CHE Proximity: Genea x CHEP - "Where babies come from"


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Genea rewrote the age-old story of where babies come from. The brand positioning flows through every part of Genea's brand but culminates with an intentionally provocative film and heart-warming children's book, both playfully created to acknowledge everyone's fertility journey.
Credits Other credits

Genea

Head of Brand and Marketing – Nicole Papoutsis

Corporate Communications Manager – Elizabeth Gosch

Media Relations Manager – Alice Ross

Digital Co-Ordinator – Karen Sivieng

Graphic Designer – Philip Kim



CHE Proximity

Executive Creative Director – Cameron Hoelter

Creative Directors – Jeremy Hogg and Richard Shaw

Senior Copywriter – Fee Millist

Art Director — Aicha Wijland

Head of Design – Darren Cole

Senior Designer – Trent Michael

Senior Designer – Sebastian Perez de Arce

Digital Design Lead – Reece Lawson

Designer - Chloe Schumacher

Managing Partner – Renee Hyde

Account Director – Nicholas Biggs

Judy Crema – Senior Account Director - PR

Nick Zonnios – Head of PR

Lauren Hunt – Senior Business Director

Research Marketing Manager – Katherine McCulloch

Director, Strategic Production – Holly Alexander

Broadcast Producer – Elena Szymanski

Technology Project Manager – Anna Boucaut

Technology Project Manager – Seb Bennett-Leat

Senior Editor – King Yong

Creative Technologist – Patrik Fagard

Creative Technologist – Andy Stewart

Chief Media Officer – Mike Deane

Head of Strategy, Media – Tim Russell

Integrated Planner – Anna Longson

Addressable Manager – Yenfei Tan

Digital Executive – Katrina Anastasi



Illustrations

Illustrators: Mrzyk&Moriceau @ Division



Film

Production Company: Division

Directors / Illustrators: Mrzyk&Moriceau

Executive Producer: Genevieve Triquet

Animation: L'Incroyable Studio

Sound Designer: Abby Sie @ Song Zu

Music Publishing: Anton @Trailer Media

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