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Top 6: April 7th 2021

Netflix / Sony PlayStation: Unboxing Ibai

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Top 6: April 7th 2021
For the launch of the PlayStation 5, FCB&FiRe teamed up with Netflix and PlayStation to produce the first-ever unboxing film shot live to create a real gaming experience. FCB&FiRe jumped on a trend we’re now seeing gain steam around the globe with consumer brands. The short film, created by FCB&FiRe and Spanish film director Jaume Balagueró, accumulated more than 3.3 million views in its first 24 hours of launch. The experience was shot live on Ibai Llanos’ Twitch channel and was livestreamed to over 200,000 viewers. Jaume Balagueró, director of 'REC' and 'While You Sleep', developed the film’s plot and direction, in which Ibai has an immersive experience when connecting the new PS5 console.
Credits Other credits

Netflix Creative Manager Partner: Josefina Pérez Portillo

Senior Platform Marketing Manager Sony Spain: Cristina Infante


Content Director: Hernán Zamora

Head of Social: Pepe García

Head of Art: Dani Requena

Social Team: Aida Moreno, Aisha Sow

Account Director: Laura Gerpe


Screenwriters: Jaume Balagueró and Manu Díez

Art Director: Pelayo Zurrón

Postproduction: Esther Cardenal

Photography Poster: Ale Burset

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