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Sky Q: Hannah and Mum’s Day Out
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Sky Creative, Sky’s in-house advertising and creative agency and the largest in-house agency in Europe, has delivered the sixth instalment of the hugely successful Collector campaign for Sky Q. In ‘Hannah and Mum’s Day Out’, Sky has collaborated exclusively with Netflix to bring to life the brilliant Original content available from each platform on Sky Q. Sky Creative have evolved the Collector story over the past six months, and for the first time the ad will feature two protagonists collecting the content they love together. Netflix is a core partner of Sky, as every new customer that joins Sky will get Netflix included as part of the basic pack. Sky TV and Netflix sit side by side on Sky Q, bringing everything you love in one place. The brand campaign will run alongside a trading campaign that supports the compelling £25 offer for Sky TV & Netflix. From ideation to shoot, the whole process of creating this ad was done virtually, a testament to the close partnership between Sky & Netflix. The ad was once again shot during lockdown in extremely restrictive conditions in January. ‘Hannah and Mum’s Day Out’ is the first ad in the Collector series to be shot using the actual sets of the shows featured; Sex Education was filmed at the set of Moordale High School, Discovery of Witches at Tretower Castle and I Hate Susie was shot using an original location in Ware, Hertfordshire. The ad celebrates the bond between a mother and daughter. Even though they are currently living apart, with Hannah at University and Mum in the family home, their favourite entertainment brings them together.
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