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Royal Life Saving Society of Western Australia: Keep Watch


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303 MullenLowe Perth has created a new national campaign on behalf of the Royal Life Saving Society (RLSS) to better educate parents on the risk of toddler drowning. Called 'Keep Watch' the campaign leans into the insight that kids will always be kids, are often unpredictable, and just can’t help themselves, especially around water. Launched in December 2020 to coincide with summer holidays the cross-channel, multi platform campaign showcased the full range of relatable moments and behaviours our little ones constantly go through – from the ratbags, to bolters, to negotiators, all of which reinforce the need for parents to stay alert when their kids are around or playing in water.
Credits Other credits

Client: Royal Life Saving Society

Royal Life Saving Society – Australia

National Manager, Marketing and Events – Monique Sharpe

National Manager, Research and Policy – Alison Mahony

Royal Life Saving Society Western Australia

Senior Manager, Health Promotion & Research: Lauren Nimmo

Keep Watch Program Coordinator: Rachel Murray

Agency

Designer and Animator: Andrew Allingham

Planning Director: Smiljka Dimitrijevic

Senior Business Manager: Eloise Cribb

Business Executive: Ashleigh Glenister

Media Director: Kylie Macey

Media Executive: Meg Handley

Post-Production: Sandbox

Audio Production: Cue Sound

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