ISI Group: Talking Mask

Cambodian steel manufacturer ISI Group and ComZone Asia Group have partnered to promote health and well-being in the country. In light of a dramatic increase in COVID-19 cases in the country, the two entities have launched the #SimpleSafety campaign. To sell the practice of physical distancing, ComZone Asia touches on a very human activity - conversation. Their compelling idea is illustrated by two disembodied masks demonstrating positive behavior change. In conversation, they recognize they are too close together and physically distance. The video petitions viewers to do the same with the phrase: "Together we can beat COVID-19 by standing a little farther apart"