TV ad: Entain: Know when to hold em, Know when to fold.

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Following on the back of its recently released ‘Ladbroke It’ campaign featuring Wahlberg as Chief Entertainment Officer ‘Mike Iceberg’, is a dedicated responsible gambling TV commercial, set to the iconic soundtrack of “The Gambler”.
Ladbrokes is committed to reaching over 8 million Australians with its dedicated ‘Stay in Control’ messaging which helps Aussie punters understand that if it’s no longer entertaining, it’s time to walk away.

Category Entertainment & leisure
Client Ladbrokes
Agency Thinkerbell
Production FINCH
Country Australia
Uploaded 1 April, 2021

Credits

Director
Christopher Riggert
Chief Creative Officer
Jim Ingram
Creative Director
Sesh Moodley
Art Director
Chris McMullen
Exec Agency Producer
Grant Anderson
Agency Producer
Paul Leaning
Chief Strategy Officer
Adam Ferrier

Other credits

Creative Agency: Thinkerbell

Lauren Shelley – Head Thinker

Gerry Cyron – Brand Thinker

Katie Dally – General Manager

Jacq Henderson – Thinker

Paul Leaning – Lead Production Tinker

Natalie Duncan – Head Thinker Earned

Taylor York – Lead Thinker Earned

Producer: Catherine Anderson

Executive Producer: Corey Esse

Edit: Stewart Reeves, The Editors

Post Production: Blackbird VFX / Atticus / Cutting Edge

Sound design: Ballad

Sound Mix: Squeak E. Clean / Cutting Edge

Photographer: Toby Burrows

Stills Production: The Kitchen Creative

Retouching: Limehouse

James Burnett Group Chief Marketing Officer

David Rebetzke General Manager Marketing

Louise Gallagher Communications and Production Manager

Sarah Green Campaign Manager

Brand strategy: Element insight and strategy

Ewen Pettit – Founder and Head of Strategy

Entain: Know when to hold em, Know when to fold.

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Entain: Know when to hold em, Know when to fold.

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