Anti-smoking Message: Cats-Impotence

Recent research has shown a startling increase in cases of impotency caused by smoking. The task was to find a less patronizing approach to bring this piece of information to smokers who have become blasé with the shock values preached by most anti-smoking campaigns. The idea for this aid rides on the classic and common perception that people with no children always rear a lot of cats. You see this stereotype in movies or in storybooks all the time. Continue smoking and you will suffer a childless fate, like the couple in the ad who are left with nothing more than their company of feline companions.