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Decathlon: The Breakaway

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The Breakaway by Decathlon is the The first eCycling team for prisoners. A unique collaboration with De Rode Antraciet vzw, Cellmade vzw and Oudenaarde prison. You can follow the six virtual riders via the campaign website.
Credits Other credits

Accounts: Bram De Vidts, Evelyn Savels

Strategy & Media: Kim Leunen

Design: Wim Esteban De Dobbeleer, Elena Haniotakis, Jorrit Michiels

FR copy: Vincent Abrams

NL copy: Frederik Clarysse, Debby De Ridder

Head of RTV: Patricia Van De Kerckhove

Editor: Anton Ceuppens

Digital Project Director: Wouter Has

Digital Project Manager: Quentin Donckerwolcke

Front-End Developer: Jerome De Boysere

Digital Development Director: Jonathan Pardon

Social & Technology expert: Matthias Andriessen

PR agency: Walkie Talkie

PR PR team: Jana Snoeck, Andrew Vassallo, Maureen Richard

Partners: Gevangenis Oudenaarde, Rode Antraciet, Cellmade, FOD Justitie

Partner contacts: Heather Loontjens, Pieter Van Caeneghem, Kathleen Van De Vijver

Line Producer: Francis Bosschem

Grading: Virgil Leclercq

1st A.C.: Patrick Nishimwe

Gaffer: Theo Fernandez

Grip: Tim Roels

Sound Engineers on set: Mathias Van Gasse, Piet Van Steelandt

Sound studio: Klankwerk

Sound engineer: Thomas Houthave

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