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NMDOT: Child's Drawings - ENDWI

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Multidisciplinary design studio Brigade recently produced a new animated PSA campaign for agency RK Venture and the New Mexico Department of Transportation (NMDOT) to raise awareness of the dangers of distracted driving and drunk driving. Directed by Sean Broughton, the campaign was inspired by a true story in which a six-year-old helped Police in the German city of Hamm track down a rogue driver by sketching the assailant he witnessed. Narrated by children, each spot tells a different story with animations of childlike crayon drawings that show the graphic consequences of bad driving decisions and how they affect others. 'ENDWI' involves a girl’s family who fell victim to a hit-and-run by a drunk driver who will spend a long time in jail as a result of his actions. 'JUST DRIVE' recounts a little girl’s story as she witnesses her mother striking a family at a crosswalk. She thought her mom saw them, but she didn’t because she was driving and looking at her phone. 'SLODWN / BKLUP' is a cautionary tale for parents who make sure their children fasten their seatbelts, but sometimes don’t lead by example.
Credits Other credits

Agency

Principal: Richard Kuhn

Broadcast Creative Director: Nick Tauro Jr.

Editorial Company: Halflife Digital/Albuquerque, NM

Animation

Animation Studio: Brigade/New York, NY

Managing Director: David Dimeola

Lead 3D: Leomar Esteves

Lead Cel Animator: Masa Nakamura

2D Animation: Mark Pecoraro

Design & Illustration: Dennis Moore

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